SOCIAL JUSTICE
360 Campaign - TV, social, digital, podcasts, in-arena, and community activations
Drove awareness and created brand equity by embracing and amplifying the authentic voices of players, supporting their efforts to drive positive change in their communities. By fostering open dialogue and engaging in grassroots initiatives, NBA Voices promotes inclusivity and understanding, aligning with the NBA's commitment to social impact and community collaboration.
NBA VOICES
We created a dynamic movement designed to inspire and mobilize voters. This powerful initiative leverages the influence of the NBA to encourage fans and communities to participate actively in the democratic process. Featuring players, coaches, and fans, the campaign underscores the importance of every vote and the role of civic engagement in shaping our society. With compelling visuals and persuasive narratives, the NBA called on everyone to make their voices heard.