Sanitation Foundation

Sanitation Foundation “Don’t Do NYC Dirty”

Social/Digital/Broadcast/OOH/Live Activation

More than an anti-littering initiative, “Don’t Do NYC Dirty” is a citywide movement that transforms civic pride into collective action. By aligning messaging with the authentic voices of New Yorkers, we created a campaign that resonates across neighborhoods and demographics.

This initiative not only encourages residents to keep their streets clean but also reinforces a shared identity rooted in respect and responsibility. The campaign's pervasive presence from bus shelters to social media has galvanized community participation, driving awareness and a renewed commitment to the city's well-being.